Perspective
Retail and hospitality environments are the best opportunity to communicate brand values through an immersive experience.
Your brand is what attracts and connects you with your ideal customer base. There is no better place to communicate your brand than within your restaurant, store, hotel, or resort environment. Your total brand experience is built as concentric layers around your core brand values as brand personality, brand persona, and brand touch points. Clearly expressing your brand through all touch points will transform your ideal customers into loyal fans.
Working to build your brand
Consulting
To effectively communicate to your targeted market, your brand message must be clear and relevant.
I can work with you to discover your core values, define your brand personality, clarify your message and build an effective strategy to connect with your market.
Design
Do you already have a clear brand and strong message? I can help translate that into your customer experience so all touchpoints support your message. This includes:
Analyzing your customer journey, identifying brand communication touch points, and designing the overall look & feel of your environments with architectural features, specialty fixtures, colors & materials, applied graphics, and signage.
Your Project
I am very interested in learning about your environmental brand needs. You can schedule a free introductory session with me here. We can discuss how to build a retail or hospitality experience that best expresses your brand.